Driving

Honda unveils sustainable design vision at Milan Design Week

Honda – Milan Design Week 2024

Honda is making waves at Milan Design Week 2024 with its bold vision for more sustainable product design. As part of the prestigious event, the Japanese automotive giant is showcasing its latest electrified urban vehicle concepts – the SUSTAINA-C Concept car and Pocket Concept motorcycle – alongside the production SH125i ‘Vetro’ scooter. These innovative models not only demonstrate Honda’s commitment to sustainability but also its dedication to pushing the boundaries of design and technology.

The highlight of Honda’s showcase is undoubtedly the SUSTAINA-C Concept car, which offers a glimpse into a future where society is liberated from the constraints of finite resources. Paired with the compact and versatile Pocket Concept motorcycle, these vehicles represent Honda’s ‘Triple Action to Zero’ strategy in action, as it aims for carbon neutrality across all products and corporate activities by 2050.

HONDA SHOWCASES VISION FOR MORE SUSTAINABLE PRODUCT DESIGN AT MILAN DESIGN WEEK

What sets the SUSTAINA-C Concept apart is its groundbreaking approach to material use. The exterior panels are crafted from recycled acrylic resin sourced from second-hand taillights, eliminating the need for painting and reducing CO2 emissions during production by up to 45 percent. This innovative material not only offers environmental benefits but also allows for unique and visually stunning finishes, such as the black and white marble effect showcased at Milan Design Week.

Kento Ishii, spokesperson for the SUSTAINA-C Concept, emphasizes the importance of sustainable design: “The SUSTAINA-C is proof of the possibilities available when we think more sustainably. Whether it’s sourcing environmentally friendly materials or implementing advanced recycling technologies, there are countless ways to make a difference without compromising on aesthetics or performance.”

HONDA SHOWCASES VISION FOR MORE SUSTAINABLE PRODUCT DESIGN AT MILAN DESIGN WEEK

But Honda’s commitment to sustainability doesn’t stop there. The SH125i ‘Vetro’ scooter, produced at Honda Italia Industriale’s factory in Atessa, Italy, is another shining example of the company’s efforts to reduce its carbon footprint. Featuring distinctive semi-transparent green fairing panels, the ‘Vetro’ model showcases how small changes in material use can have a significant environmental impact, reducing CO2 emissions by 9.5 percent compared to standard painted fairings.

Marcello Vinciguerra, Managing Director of Honda Italia Industriale, comments on the SH125i ‘Vetro’: “The ‘Vetro’ demonstrates how even minor adjustments to materials can contribute to a more sustainable future. By streamlining our production methods and embracing innovative materials, we can make meaningful progress towards Honda’s global carbon neutrality targets.

Central to Honda’s sustainability efforts is its ‘Triple Action to Zero’ initiative, which encompasses carbon neutrality, clean energy, and resource circulation. Through initiatives like vehicle-to-vehicle resource circulation and the use of sustainable materials, Honda is paving the way for a more circular economy.

Victoria Friend, Head of Product Compliance & Sustainability at Honda Motor Europe, reflects on the company’s journey: “The SUSTAINA-C Concept, Pocket Concept, and SH125i ‘Vetro’ embody the change we are striving for as we transition towards a circular business model. While the road to carbon neutrality may be long, these innovations represent important steps in the right direction.”

HONDA SHOWCASES VISION FOR MORE SUSTAINABLE PRODUCT DESIGN AT MILAN DESIGN WEEK

Honda’s commitment to sustainability is not only evident in its products but also in its presence at Milan Design Week. Headlining Vanity Fair Italia’s ‘Garden of Ideas’ exhibit, the Honda stand showcases the company’s mirrored exterior walls, designed to blend seamlessly into the historic surroundings while accentuating the sustainable themes on display.

Inside the exhibit, visitors have the opportunity to explore the three models on display and learn about the manufacturing process behind the SUSTAINA-C Concept. By bringing together design, innovation, and sustainability, Honda is leading the way towards a greener and more sustainable future for mobility.

Source
Honda

Related Articles